Late last year, Coles ELB asked for our help to create artwork for a new, low alcoholic Tinnies range. The brief itself was exceptionally loose as the only requirement was for it to be a ‘fun illustration’. Fun you say, well say no more. Even though this wasn’t my brief, my CD eventually let me take this one home to work on and this was the result:
On the wagon but feeling ‘noughty’? The concept originated from the ‘party in a can’ idea; vibrant colours drawn from the endless energy of those carefree crazy cats who know how to have a good time.